Netflix 'Shuffle Play' Feature Rolling Out to All Users Later This Year

Carla Harmon
January 21, 2021

It will be based on what you've seen previously, titles in genres that you've viewed, or content you have saved in the "My List" section.

Netflix announced plans to roll out the feature, which it has been widely testing on connected TV platforms since last summer, to all customers in the first half of 2021. News about Shuffle Play popped up initially a year ago and was described as a feature that "gives members the ability to choose to instantly watch a title chosen just for them versus browse".

In its letter to shareholders, Netflix said the user response to Shuffle Play has been positive - which is amusing because the original responses to the feature on social media were decidedly mixed. Viewers will be able to indicate to the platform they want to skip browsing entirely, and Netflix will pick a title for them to instantly play, he said, describing Shuffle Play.

According to TechCrunch, Shuffle Play places a big button on the Netflix home screen under the user's profile icon.

A variation has also been spotted in the TV app's sidebar navigation. Netflix could stick with the tried and true shuffle metaphor (it's already called that in various tests), or it could apply its own branding to it.

The feature's description reads "Not sure what to watch?"

"Not sure what to watch?" this page asks, before explaining how Shuffle Play works. When you launch shuffle play, the screen also pops up another button that says "Play Something Else" if the title isn't something you're interested in.

Netflix said that the official name of the feature is still being tested, as per a report by TechCrunch. It declined to say how many users or what percentage had been opted into the test to date. It's the paradox of choice for our modern age, and Netflix is finally releasing a solution that'll fix the most first world of first world problems.

Netflix doesn't appear to have finalized what the Shuffle Play feature will be called, but it aims to come up with "something better" than "I'm feeling lucky". Netflix has tested various iterations of this feature in the past, including one specifically tailored towards surfacing random episodes of TV shows.

Other reports by iNewsToday