LG Rollable Display Smartphone Teased at CES 2021 Virtual Event

Yolanda Curtis
January 13, 2021

While so far we haven't seen any phones with foldable displays like Samsung or Motorola produce, today we're checking out a possible step in that direction with the Rollable concept phone LG just teased at CES 2021.

This could be our first look at LG’s rollable smartphone

Our management wanted to show that it is a real product, as there were many rumors around the rollable phone As it is released at CES 2021, I can tell that it will be launched this year.

As per a statement given to CNET, Stefan Streit, general manager of global marketing for TCL's phone business, has confirmed this piece of information. According to a report by Engadget, the device looks like a display that starts out phone-sized and stretches out into a tiny tablet.

This is similar to the Oppo X 2021 concept phone that the Chinese giant showed off at INNO Day past year. TCL's Tiago Abreu, head of the "X-Lab" at the TCL Industrial Design Center gives some information about the TCL rollable phone. In addition to a demo video that briefly showcases the phone's build, TCL also revealed that the phone can expand from a "compact" 6.7-inch display all the way up to 7.8-inches by simply pressing a button. How much will the LG's rollable smartphone cost? This is because the ad shows a woman applying lipstick using the devices' back as a mirror.

Apple has explored rollable displays in the past, based on patents from the company. It will join the likes of Oppo and TCL, who have also shown similar prototypes in the past and at this year's CES respectively. But that was shown previous year, meaning that TCL has had enough time to fix all the issues and be commercially ready. In March 2020, a patent attributed to Apple appeared on the U.S. Patent and Trademark Office that describes an "Electronic device with flexible display structures". While we remain open-minded, it's hard to see this form factor appealing to the mainstream any more than foldy phones have, not least because it's bound to be really expensive.

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