Burger King debuts new logo and packaging for 2021

Andrew Cummings
January 11, 2021

In a complete rebranding of the fast food chain, Burger King, has decided it's time for a logo update.

Burger King's logo is getting a makeover. "It captures the brand, especially in the moment we're in now and, more importantly, it's a symbol of what we want this to stand for".

Burger King last changed its logo in 1999, shifting from one that looked more like a straight burger to a "faster", stylized round logo with a slanted name, a yellow "bun" that looks more like a bell and partially outlined in blue. Oh, and those are real Burger King employees rocking the looks, by the way!

The new logo and design elements complement other changes to the brand, as it introduced new restaurant models in late 2020 with food lockers, conveyor belts, and other "restaurant of tomorrow" ideas. "It looks a little bit squishy and delicious so you can nearly taste the typeface". "The new logo pays homage to the brand's heritage with a refined design that's confident, simple and fun".

Burger King's pledge for a cleaner menu is reflected in the restaurant's décor, which boasts a commitment to flame-grilled burgers across its walls. The retro-influenced identity is reflective of the brands "rounded, bold and yummy" food offerings, which will no longer have preservatives and colourings.

Uniforms: Uniforms reflect flame grill-masters, and are featured in TV spots worn by true BK crew members.

The new logo and packaging features "rich and bold" colours.

The company's new wrappers will sport bold brown, red, and green colors that are symbols of the company's use of fresh ingredients that consumers associate with safe, natural, and delicious food. For additional information, visit www.BK.com. Burger King will continue to be transparent about its ingredients by printing the Whopper recipe on its packaging.

About BURGER KINGFounded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. Nearly 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Other reports by iNewsToday