Amazon announces new Echo Frames with Alexa

Yolanda Curtis
November 22, 2020

Amazon has unveiled an upgraded version of its Echo Frames "smart" glasses with a number of hardware and software changes that it claims will "make it easier than ever to interact with Alexa throughout your day".

Echo Frames were part of a program at the tech giant called Day 1 Editions, which introduces products to a select group of users in order to generate feedback and continue development.

Echo Frames are available in Modern Tortoise Horizon Blue and Classic Black
Echo Frames are available in Modern Tortoise Horizon Blue and Classic Black

The new Echo Frames are available to pre-order in the USA for $249.99 now, and will begin shipping on December 10. Production and sales are ending, but Amazon says that customers' Loops will keep working as they do now and will continue to receive updates and support.

The updated Echo Frames have been priced at $249.99, which is roughly around Rs.18,500 and are up for sale at United States, although their worldwide availability is not clear till now.


The three color options for Echo Frames are black, black with a blue lower half, or black with a so-called tortoise pattern, as used by designed glasses. The company stated about the news feature, "taking a bunch of things you can do with Alexa and your smart home, and bundling them together seamlessly".

Although the Echo Frames are launching to the public, Amazon said it is sunsetting its Echo Loop device. Echo Frames, as per the company, give users prescription-ready eyewear with open-ear audio and hands-free access to Alexa.


This latest version dynamically adjusts the volume of the speakers based on the background noise of the surroundings. The Echo Frames direct solid to your ears while limiting what others can hear. Another battery improvement comes from an "auto-off" features - if you put the frames upside-down for three seconds, they'll automatically power down.

Echo Frames were born out of a more straightforward, audio-first sort of smart glasses. Users can also turn off the microphone by double-pressing the action button.


There is a "VIP filter" for limiting what notifications come through to the Echo Frames and which stay on the Alexa app of your smartphone.

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