Elon Musk Slashes Price Of Tesla Model S Just For Lols

Andrew Cummings
October 16, 2020

Tesla CEO Elon Musk has revealed that the Model Y's seven-seat configuration will begin production in November, and will be delivered in December. It's the sex number and the weed number. The Model S makes up only around 5 percent of Tesla's unit volume, a Credit Suisse analyst said in a note to investors.

Musk tweeted: "The gauntlet has been thrown down!" The latest and lowest price is a reference to jokes about a sex position and marijuana that frequently pop up in the Twitter feed of chief executive Elon Musk. It's amusing though, right?

Announced Wednesday, the base version Lucid Air will start at $77,400 before any tax credits or EV incentive programs.

The discovery comes via a Tesla Motors Club forum user called ColdWeatherEV who posted the information and the new sticker for everyone to see.

Tuesday, Tesla updated the price of the Model S to start at $71,990, seemingly in a move to spur sales in a year-end push. Roadshow by CNET reported yesterday the automaker quietly cut $3,000 off the Model S earlier this week, potentially in a bid to outdo Lucid before its announcement today.

And it's not just Lucid.

The price change was reflected on Tesla's consumer website early Wednesday evening; $69,420 is a 7.4% cut in base price from the $74,990 of two days ago, which is great news for new customers - but not so great for Model S resale value. The price cuts also come as competition in the electric vehicle market - long dominated by Tesla - heats up, with several carmakers launching new electric vehicles next year.

Musk has previously said he thinks demand for the Model Y will be greater than that of the Model 3, Model S and Model Y combined - and given the leaps Tesla is taking to improve efficiency (such as by the addition of a heat pump) and reduce production costs (such as by pressing whole pieces of the vehicle structure rather than using many parts), this could prove to be true.

Material from Reuters was used in this report.

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