Spotify adds virtual event listings to its app

Yolanda Curtis
September 18, 2020

Virtual events have proven themselves to be not just a valuable source of entertainment, but also a critical way to support artists while they wait for physical concerts to come back without restrictions.

Spotify is by far and away the biggest streaming service in music; in the last quarter, almost 300 million monthly active users explored the platform.

Spotify have now introduced virtual event listings on Spotify so artists can add their digital gigs to their artist pages. As long as the shows are listed through these partners, the virtual event itself can be hosted on a multitude of platforms-Twitch, Instagram Live, YouTube Live, a hosted website, or the method of choice.

All virtual shows on Songkick and a selection from Ticketmaster will automatically be displayed on artist profiles and in Spotify's concerts hub.

A select number of Ticketmaster events will be listed on Spotify, as well, the company says. To facilitate communication between fans to artists, Spotify has rolled out a new feature that gives artists a chance to promote their upcoming virtual concerts directly through the streaming platform.

"Over the past six months, in the wake of Covid-19, we've seen artists adapt and innovate in incredible ways", the post reads. Also, see Spotify's tips for livestreaming from home.

"With most tours postponed until 2021 and online concerts set to continue, Spotify wants to make it easy for fans to learn about virtual events-whether for artists you already love or for those you're discovering for the very first time", the company said, in an announcement.

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