Salvation Army "Rescue Christmas" Campaign

Yolanda Curtis
September 27, 2020

Major Bob Mueller explained nationwide, they're projecting to serve 150% more people this Christmas season because of the pandemic.

There will be far fewer kettles, the charitable organization said, and significantly less foot traffic is anticipated, given the closures of brick-and-mortar stores and the pandemic's impact on personal finances. Buckhannon raised $23,525.93. Throughout this division of The Salvation Army past year, 4.3 million meals were served.

"Considering the projected need may be at a 155 percent increase and the income from traditional kettle income is expected at a 50 percent decrease, we know we are fighting the odds this year but are completely confident in our community and its ability and willingness to help us overcome the hurdles before us", said Clarksburg Business Administrator, Christina Smith. Since March, the New Jersey Division of the social-services organization has provided more than 4.8 million meals and more than 40,000 nights of safe shelter to people in need.

Last year, The Salvation Army launched mobile pay, which allows you to donate directly to a kettle from your smartphone. It was introduced previous year as a way to donate digitally through Google or Apple pay.

To make up for that shortfall - the traditional red kettle fundraising efforts will start early, but with a twist. The coin shortage also means that The Salvation Army could lose about half of the money the bell ringing brings in.

√ Donate physical gifts in bulk. "That's what the Salvation Army is really wanting to rescue for a lot of families this Christmas season", said Strickler. The Salvation Army Angel Tree program provides Christmas gifts to thousands of children each year in the greater Winston-Salem area, including Stokes County.

COVID has changed the "normal" business for many places and The Salvation Army Is no different. "The Salvation Army is adapting to those challenges by moving our Angel Tree sign ups completely online".

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