Monster Energy may have caused the Gods & Monsters name change

Yolanda Curtis
September 16, 2020

According to Hoeg Law, Ubisoft could have fought against Monster Energy's allegations and would have won the battle.

While it initially appears as though a video game and an energy drinks company have little in common, Monster Energy does in fact have a number of ties to the video games industry - primarily through its sponsorships of E-Sports teams, as well as the fact that the energy drinks company has its own series of video games (most recently Monster Energy Supercross - The Official Videogame 3).

At the conclusion of the latest Ubisoft Forward digital event, the developers of Immortal Fenyx Rising have released a new video with nearly an hour and a half (to be precise, 85 minutes) of gameplay scenes.

From the gameplay, it is possible to state that Immortal Fenyx Rising absorbed a good part of the elements of Assain's Creed Odyssey, especially in its game mechanics such as hand-to-hand and ranged combat, as well as parkour and movement skills that allow you to literally explore the entire map. "The change of name was entirely because of the vision of the game", game director Julien Galloudec told VGC in an interview last week. The first Monster Hunter game released in 2004, two years after the Monster Energy brand was established, and it hasn't ever gone chasing Capcom. And also I like the new era, Fenyx, and adjoining that epic adventure.

Based on files dug up by Techraptor, Monster Energy disputed the trademark used by Ubisoft for Gods and Monsters which led to the game being renamed to Immortals Fenyx Rising.

Ubisoft did not respond to a request for comment. Ubisoft disagreed that the name would mislead people since there are other brands using the word "Monster" and "Monsters".

It seems that both parties did attempt to settle the dispute twice.

For example, Monster took issue with Nikko Toys' line of remote control Mega Monster trucks because it, too, has at one time or another plastered its logo on the sides of toy cars. A more appropriate one might be, "Unleash the lawyers".

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