CBS All Access To Be Rebranded As Paramount

Carla Harmon
September 16, 2020

All this would run on CBS All Access' existing tech platform, not a new service built from scratch. Existing subscribers can expect over 30,000 episodes and movies, an increase from the existing 20,000 plus.

The rebranding effort is part of the video streaming service's expansion in content, including ViacomCBS' wider portfolio of news, sports, and entertainment brands, one that was rumored in February.

ViacomCBS announced that five new originals will be arriving to Paramount+ when it rebrands in early 2021, including The Offer, a scripted drama about the making of The Godfather from the perspective of film producer Al Ruddy.

The company expects to expand Paramount Plus internationally in 2021, debuting first in Australia (where it now exists as 10 All Access), Latin America, and the Nordics.

"The response from consumers in just the early weeks of the service's expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount Plus name", said Marc DeBevoise, chief digital officer of ViacomCBS and president-CEO of ViacomCBS Digital, according to Variety.

"The Game" ran for 9 seasons on The CW and BET between 2006 and 2015 and starred Tia Mowry, Pooch Hall, Wendy Raquel Robinson, Brandy Norwood, Coby Bell, Hosea Chanchez and Brittany Daniel.

More original titles will be announced in the months to come. It's unclear, however, if the name "Paramount" will resonate with prized younger viewers as much as the company hopes, or if this general trend toward adding a "plus" sign is helping these services truly carve out their own space. The name change, which will take place next year, aims to better reflect the expanded content lineup that has joined the service following the Viacom-CBS merger in 2019, including content from brands like BET, Comedy Central, MTV, Nickelodeon, Smithsonian Channel, TV Land, VH1, Paramount Pictures, and other sports programming.

ViacomCBS did not reveal any new pricing for the newly-named Paramount+, though executives had previously told TheWrap they were not planning on changing the price. The series follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within.

CBS All Access is trading in CBS for Paramount.

Other reports by iNewsToday