White House-backed campaign pushes alternate career paths

Andrew Cummings
July 15, 2020

The campaign is created to encourage Americans who are facing unemployment or career uncertainty to branch out into new fields and feature workers who have successfully switched careers in the face of adversity.

The Trump administration has long emphasized skills-based job and vocational training, arguing that many jobs don't require a college degree.

Though employers brought back millions of workers in May and June as the nation began to reopen, the economy is still down almost 15 million jobs since February and more than 1 million people file for first-time unemployment benefits each week.

The ethics expert concluded that there is a "strong appearance" in this situation that Trump was endorsing the product in her official capacity and she is clearly in violation of the misuse of position regulation.

"Now, as a result of Covid, people need to, unfortunately, in some cases learn a completely new skill", said Trump on Tuesday during the launch.

Ivanka Trump, the president's daughter and a senior White House adviser, drew swift criticism on social media late Tuesday when she posted a picture of herself holding a can of Goya black beans.

Trump's current White House portfolio ranges vastly from childcare and family tax credit, to workforce development, human trafficking, and women's global economic empowerment.

"For tens of millions of American workers slammed by the pandemic, it is about finding something at all", Zandi said in an email.

Canter said it is "highly unlikely" that the President, her father, will do anything about it, but noted it would be a potentially fireable offense in another administration. Everyone knows you never had to work for anything!

The effort was panned by American Bridge 21st Century, a political action committee that supports Democratic candidates, and praised by the head of the Republican Party.

He predicted voters this fall would "find something new'" by electing Democratic presidential candidate Joe Biden.

Another woman says she had no career plan after finishing high school, but "I found a medical course online" and became a phlebotomist.

An accompanying website directs people towards other avenues of work interest, exploring options and checklists for training, challenging unemployed Americans to "find your path".

Ivanka Trump's defenders took to social media to say she was likely poking fun at the controversy. All will appear nationwide across TV, digital and print platforms in time and space donated by various media companies, the Ad Council said.

More than 20 corporations and organizations, including Apple, IBM and the U.S. Chamber of Commerce, funded the campaign.

The Ad Council declined to disclose the cost of the campaign. which will run at least through the end of the year.

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