Walmart will transform hundreds of store parking lots into drive-in movie theaters

Carla Harmon
July 3, 2020

Miss going to the movies with the whole family?

The move is an extension of the existing Tribeca-led Drive-In program that has already announced events for a handful of cities, including Los Angeles, New York, Arlington, TX, Miami and Seattle, with help from IMAX and AT&T.

Select Walmart parking lots around the United States will soon be transformed into drive-in theaters, thanks to a partnership with the company behind the Tribeca Film Festival, according to The Hollywood Reporter.

"Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11", said Jane Rosenthal, CEO and co-founder of Tribeca Enterprises and Tribeca Film Festival. And, because you're already at a Walmart, moviegoers will even be able to "order drive-in essentials for curbside pickup prior to the start of the movie".

With many traditional movie theaters remaining closed across the country, drive-ins have seen a resurgence in popularity.

Tribeca has been hosting drive-in events for almost two decades, but casting a wider net by bring the experience to Walmart marks a fun way to get people (at least somewhat) together at a time when fans could definitely use the change of pace.

"Beginning in August, Walmart will roll out this red carpet experience in towns across the country for a combined 320 showings".

Growing up as a teenager in the South, I had a few friends who would occasionally congregate in the local Walmart parking lot, because sometimes it didn't feel like there was anywhere else to go or anything better to do.

Walmart is also launching a virtual camp experience called Camp by Walmart that will feature celebrity counselors including Drew Barrymore, Neil Patrick Harris, LeBron James, Idina Menzel and Todd Oldham.

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