Samsung will skip IFA in September to hold its own virtual event

Yolanda Curtis
July 3, 2020

This year's Internationale Funkausstellug, better known to the tech world as the IFA and Europe's largest tech fair, is supposed to be one of the biggest in-person events since the virus mandated lockdown and social distancing protocols and after a bevy of other conventions was forced to cancel or postpone their schedules due to COVID-19.

The South-Korean giant hasn't released an official statement yer.

"We have taken the exciting decision to share our latest news and announcements at our own digital event in early September", Samsung told the outlet.

The measures include closing this year's event to members of the public, allowing in media representatives and exhibitors only.

Samsung typically has a massive presence at IFA, but it also rarely launches major products at the show, instead opting for an event of its own anyways, so this isn't a radical change from the norm.

This year's IFA 2020 event will take place in Berlin in September, not precisely how we're used to, but at least it will take place despite the ongoing pandemic. Attendees will also be limited to a maximum of 1,000 people per day during the three-day event.

IFA is one of the popular consumer electronics trade shows. Spain's Mobile World Congress, Austin's SXSW, and Los Angeles' E3 were all called off in recent months after multiple participants started to pull out over coronavirus fears. While IFA typically doesn't have as much big news as CES (held each January in Las Vegas) or MWC, it's a major show for electronics makers, especially those selling home appliances and computers.

Now, Samsung has been a regular IFA attendee for years, even going as far as announcing their Galaxy Note devices on the show.

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