Peacock arrives on Sony PlayStation 4 one week after launch

Carla Harmon
July 15, 2020

Media giant NBCUniversal (NBCU)'s SVoD service Peacock launches in the U.S. today, featuring a free tier offering over 13,000 hours of programming and two paid-for versions.

"From current, classic and original movies and shows, to live news, sports, curated channels and trending content from around the world, Peacock is the only free, premium ad-supported streaming service that brings together everything consumers love about television and streaming, all in one place". An ad-free version of the premium tier is also available for $9.99/month. And even if it's preempted by your local affiliate, it'll be available to watch Friday on, NBCU cable networks like U.S. and E!, on-demand - and hey, Peacock! Starting the week of July 20, Peacock will be available Sony PlayStation 4 and PlayStation 4 Pro.

Under NBCU's deal with Google, users who download the Android and Android TV app via Google Play are eligible to receive three months of free access to Peacock Premium with ads (i.e. through October 15, 2020), which is normally $4.99/month. And as the last entry to the streaming war, Peacock will be competing for streaming dollars with services such as Netflix Inc, Walt Disney Co -owned Disney+ and Inc's Amazon Prime Video.

"We are thrilled to bring Peacock to the millions of people who consume content on PlayStation 4", said Maggie McLean Suniewick, president of business development and partnerships at Peacock, in a statement.

The premium offering will feature the free tier plus a full catalogue of originals such as Brave New World, Psych 2: Lassie Come Home, DreamWorks Where's Waldo?, DreamWorks Cleopatra In Space and Curious George.

Peacock customers will also enjoy daily programming highlights from TODAY, NBC Nightly News, Meet the Press, Noticias Telemundo, MSNBC, CNBC, NBC Sports, E! The Peacock Premium (with ads) tier costs $4.99 per month (while it is included for no extra charge for Comcast and Cox cable subscribers).

NBCUniversal missed the opportunity to market Peacock during its broadcast of the Tokyo Summer Olympics, which were postponed due to the coronavirus outbreak.

Peacock Free is available to anyone in the USA, serving up what NBCU promises is no more than 5 minutes of ads per hour.

The streamer will air a number of additional originals including A.P. Bio, Departure, Five Bedrooms and Hitmen, to debut in August and September. In addition, Peacock will tap into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night and reality.

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