FCA to Change Name to Stellantis with Peugeot Merger in 2021

Andrew Cummings
July 16, 2020

For example, Fiat Chrysler's North American headquarters in Auburn Hills will become the Stellantis North American headquarters.

The process of developing the new name began soon after the combination agreement was announced, with senior management of both companies closely involved throughout, supported by Publicis Group, according to the automakers.

In a statement issued today, the name is in all capitals.

The new name, revealed Wednesday, has its roots in the Latin word "stello", meaning "to brighten with stars", the companies said, and is cast in a font reminiscent of the futuristic style used by Tesla Inc.in its corporate logo.

In a release, the firms added: "The name's Latin origins pay tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger". MotorTrend pronounced it "weird" and said "it sounds like a medication".

The new name Stellantis will only be used at a management level, referring to the umbrella corporation of the many vehicle brands brought together in the FCA/PSA merger. The name is more of a way to identify the merged operations as a corporate entity or brand.

The companies expect to complete the 50-50 merger in the initial quarter up coming year, matter to board and regulatory approvals. The firm's unique automobile brands these as Alfa Romeo, Chrysler, Fiat, Jeep and Peugeot - all which have historic significance in their respective nations around the world - will remain unchanged.

Groupe PSA owns Peugeot, a French conglomerate that also owns automaker Citroen, German manufacturer Opel and British make Vauxhall.

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