Facebook to shut down its first TikTok clone Lasso

Yolanda Curtis
July 6, 2020

Lasso isn't Facebook's only short-form video app; Facebook also introduced an app called Collab near the end of May and back in November 2019, the company debuted Reels on Instagram.

Lasso was rolled out in June 2018 to compete against Tik-Tok. The notification said the app would be shutting down on July 10, before prompting users to make sure they save all their Lasso videos before its final day. Similar to TikTok, Instagram Reels allows users to create 15-second engaging videos using a catalogue of music and user-generated audio clips, which can be posted to Instagram Stories or shared via direct message (DM). On the contrary, internal sources indicate that Facebook is shutting down Lasso to shift focus and resources to Instagram's Reels feature.

Facebook's decision to throw its effort behind Reels, a product branded with Instagram, could be strategic in attracting the platform's loyal userbase of more than 1 billion, much of whom are millenials and Generation Z who shirk and distrust the Facebook name.

The Pinterest rip-off Hobbi will also shut down alongside Lasso on July 10. The Pinterest-like app was live on the U.S. App Store in February and in less than half a year, the app is shutting down. The app was criticized for being unoriginal. TechCrunch reported that users have received a notification that the app will be suspended. However, unlike other apps, this app won't be missed. Lasso never gained much traction in the USA, where it had fewer than 600,000 downloads, according to Sensor Tower. It has always worked to give a better experience to its users.

Unfortunately for Lasso, Facebook integration wasn't enough to attract it a competitively large, loyal user base, and was even a deterrent for some. The ban also comes in the backdrop of the current stand-off along the Line of Actual Control in eastern Ladakh with Chinese troops.

Instagram Reels is now being tested in India, sources told Business Insider, adding that some users have started receiving the update from Instagram, which includes Reels. Till then, fingers are crossed.

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