Blackout Day 2020 urges people to support African-American-owned businesses today

Andrew Cummings
July 8, 2020

The planned economic boycott came as the nation was protesting racism, police violence and the oftentimes deadly combination of both following a series of high profile deaths of innocent and unarmed Black people by police and vigilante citizens alike.

Black people spend $1.2 trillion annually in the USA, according to a 2018 report by Nielsen.

Per CNN, July 7 is to be a day "when many Black Americans plan to showcase their combined economic might by refusing to spend any money on anything at all".

Martyr likened Blackout Tuesday to the Montgomery Bus Boycott in the 50s. In short, it's a Black Lives Matter-adjacent moment that aims to highlight the importance of Black lives to the economy.

Activist, musician and social media personality Calvin Martyr is credited with promoting Blackout Day 2020 for the last two months.


A lot of people took part in "Blackout Day" across the country and locally on Tuesday.

"If for one day in America, not one Black person spent a dollar - not online, not on Amazon, no fast food places, no restaurants, no stores", said Martyr. "The only way that we, as a people, will get any change is if we unite - solidarity, with the dollar", he said in the post in May. Participants are asked not to spend any money on July 7, but if they must spend, they're asked to do so only at Black-owned businesses.

To join Blackout Day 2020, consumers may find Black businesses and companies to support or purchase from in their area on July 7, using apps like Support Black Owned and We Buy Black.

We're keeping our BOSSIP bucks in our wallets, today unless it's for black business--are you supporting #BlackOutDay2020 too?

Still, Blackout Day is about redirecting Black dollars toward businesses and efforts that will benefit the Black community.


"We didn't see that traditional spike due to the COVID and the quarantine so in our world it was pretty slow and then thank God for the attention from the community and the give back to the black business", said Eric Smith, owner of Smoothie Time. Mars Sebastian, one of the organizers of the original "Blackout Day", tweeted that the tag has often been used for different movements since its origination five years ago. "We at Concepts stand in economic solidarity with the Black community". "While we welcome allies who choose to stand with us, we make absolutely no apology for the fact this movement is FOR United States & BY U.S.".

You can find out more about Blackout Day 2020 at the movement's official website.

If you want, you can choose not to shop at all, but ideally you'll decide to spend your coin with some incredible Black-owned brands.

NewsOne adds that if effective, #BlackOutDay2020 will surely show that black buying power is a formidable force noting that black consumers spend more than $1 trillion a year.


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