Aston Martin"s first DBX rolls off production line"

Andrew Cummings
July 12, 2020

Development for the DBX has been ongoing since 2015, and is crucial to the company as the SUV is expected to comprise around half of its total sales in the coming years, Autocar reports.

The roll-out of Aston Martin Lagonda Global Holdings PLC's (LON:AML) first sport-utility vehicle was welcomed with a 2% decline in the luxury car-maker's share price.

The US$189,000 DBX is being assembled at Aston Martin's factory in St. Athan, built on the former site of a defense ministry airfield.

Production of the new Aston Martin DBX - the beleaguered firm's first SUV, which will be vital to its long-term future - has begun at the new St Athan factory in Wales.

The British vehicle maker was one of the first to welcome workers back to its assembly line, restarting production of the SUV from 5 May.

The event was all the more remarkable because it's just four years since Aston Martin announced its investment in the manufacturing facility.

Tobias Moers, the former head of Daimler AG's Mercedes-AMG performance division, will replace Andy Palmer as chief executive officer on August 1.

The spacious and luxurious cabin will also enable Aston Martin to better reach customers who prefer to be driven rather than drive. It is also a huge win for the Welsh Government's can-do attitude'.

Interim COO, Keith Stanton, said: "It is a real privilege to be here today to witness the completion of the first production Aston Martin DBX".

"It is an honour to see the first DBX come off the line and my only regret is that everyone who works for this incredible brand can't be here to witness it".

The crossover DBX has been designed from the ground-up with input from its "Female Advisory Board" to ensure there is a practical interior space for flexible modern life-styles - including easy to use buttons and a handy slot in the centre for a handbag.

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