Under Armour ends apparel deal with UCLA

Ross Houston
June 30, 2020

Under Armour said in a media statement, "Under Armour has recently made the hard decision to discontinue our partnership with UCLA, as we have been paying for marketing benefits that we have not received for an extended time period".

Though it wasn't even close to the UCLA deal worth $280 million, it still was a large contract during the time in which Under Armour was shelling out millions in deals across the country.

In an emailed statement, UCLA Athletics said the contract would not be ended so easily.


UCLA athletic director Dan Guerrero, left, and Under Armour's Kevin Plank with a UCLA jersey following a meeting where they officially announced the UCLA and Under Armour agreement in 2016.

Under Armour may get out of its UCLA contract but it has recommitted to another division one school.

Now the Bruins may be searching for their next partner earlier than expected. The deal gave Under Armour a flagship program on the West Coast while providing UCLA with a massive infusion of cash and athletic apparel.


Under Armour and UCLA are at this time in a report-environment 15-12 months, $280 million offer that they entered into in Might 2016. It also provides about $7.4 million in clothing, shoes and equipment each year, and about $2 million each year for facility upgrades. The Under Armour deal remains the most lucrative apparel deal in all of college sports.

Cal's branding was removed from the Under Armour website over the weekend, nearly seemingly exactly as they announced they were terminating their record deal with UCLA. Jarmond teamed with the company to produce the Martin Jarmond Collection of Boston College-themed sportswear.

The move comes after the Baltimore, Maryland-based Under Armor reported a sales decline of 23 per cent during the first quarter amid the global Covid-19 pandemic, which forced stores shut and led to a significant decline in discretionary consumer spending.


On Friday, shares of Under Armour dropped 5.1%.

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