Starbucks Adds Impossible Foods Breakfast Sandwich to Menu

Henrietta Brewer
June 30, 2020

The Seattle coffee chain said Tuesday that a breakfast sandwich made with imitation sausage from Redwood City, California-based Impossible Foods is now available at a majority of its USA restaurants.

Starbucks plans to promote the Impossible Breakfast Sandwich, made with a cage-free fried egg and cheddar cheese on ciabatta bread, with point-of-sale materials and other in-store real estate.

Now if you haven't tried any plant-based real meat substitutes, you may say wow - that's impossible that it's that good, or... what the heck - no way I'm not eating that.

Starbucks U.S. has added Impossible's vegan sausage breakfast sandwich for meat-eaters and flexitarians along with multiple plant-based drinks to its permanent menu.

Starbucks said earlier this year that it would add plant-based meat to its menus worldwide as part of an effort to reduce its environmental impact.

The new Impossible Breakfast Sandwich was part of Starbuck's commitment offering more menu items that are environmentally sustainable.

Starbucks is no stranger to the plant-based world.

Starbucks is expanding its food menu.

Major competitor Beyond Meat, meantime, has also amped up its sausage game in the breakfast battleground with the Beyond Meat Sausage Sandwich at Dunkin's 8,500 stores.

The brand and Burger King recently announced the national debut of the Impossible Croissan'wich after a successful five-market test.

Those who adhere to a vegan lifestyle should be advised that Starbucks' new breakfast sandwich is not vegan.

At the start of this year, Impossible Foods unveiled Impossible Pork and Impossible Sausage meat substitutes at the CES 2020 show in Las Vegas.

The coffee giant's revamped summer menu also includes two coffee-based cold brew beverages with almond milk foam topped with either cinnamon or dark cocoa.

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