Kanye West Covers The Gap Store With An Inspirational Message

Carla Harmon
June 30, 2020

U.S. fashion apparel retailer Gap has teamed with rapper Kanye West's brand Yeezy to launch a range bearing the Yeezy Gap label. After you have earned up to 42 %, the title has closed the session Friday on the NY stock exchange, an increase of 18.8 %, 12.07 United States dollars.

The Yeez Gap partnership is believed to be a 10-year deal that can be renewed halfway through. Not to mention, when he launched his Adidas Originals Collection in 2015, he told Style, "I'd like to be the Steve Jobs of Gap".

The collaboration is beyond the scope of a single collectionas a proposal of many signs in recent years with famous designer.


It was also revealed that the artist's expensive brand, Yeezy, Will receive royalties and possibly Gap shares if the line sells well.

This is a wide Gap in the marketingthat penalty for several years to stay relevant in the landscape of the ready-to-wear, changing.

While West has always been a fan of Gap's wares, his relationship with the company goes beyond that: In fact, the hip-hop mogul was an employee at one of the brand's Chicago stores during his teenage years. The rapper and producer of success, this creator atypical and has begun collaborations in the world of fashion in the mid-2000sand launched its first line of sneakers Yeezy with Nike in 2007. Instead of hopping on Twitter yesterday to address his thoughts on the new deal in more depth, Kanye took a different approach and covered the entire Chicago store in an open later.


In April of this year, YEEZY was valued at $2.9 billion - West is the sole owner of his company. While the Gap partnership is new, Yeezy has always been in the shoe business through a deal with Adidas.

Kanye West is bringing some much-needed attention to Gap.


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