AT&T strikes last-minute deal with Comcast to distribute HBO Max

Yolanda Curtis
June 1, 2020

Consumers are generally willing to subscribe to multiple services in order to gain access to their favourite shows, and HBO Max has an extensive content library. Every launch isn't without its flaws and the biggest flaw, at least voiced by many on social media, is that the new service isn't available to them on two of the biggest streaming platforms.

"With a seamless customer experience, almost 5 million HBO streamers now access their subscription through Amazon's Prime Video Channels".

As for TV, HBO Max will debut new seasons of Search Party, Doom Patrol, and Summer Camp Island alongside the series premieres of Perry Mason, Karma, I May Destroy You, and I'll Be Gone in the Dark. Judging based exclusively on numbers, they might be right.

However, if deals are finally reached with Roku and Amazon, its appears HBO Max will be prepared. Back in January, Amazon said that Fire TV had over 40 million active users and they say that figure is even higher now as well, although they aren't providing the updated figure.

Here's how existing Xfinity TV customers who subscribe to HBO either a la carte or as part of a package - along with Xfinity Internet customers - can access HBO Max. So what's going on here?

New customers will be able to purchase HBO Max directly through Xfinity in the coming days, the press release says.

Sensor Tower estimated that HBO Now and Max have been downloaded by 33 million people since launching in April 2015, compared to 260 million for Netflix, 120 million for Hulu (both Netflix and Hulu were measured starting in January 2014) and 50 million for Disney+.

"X1 and Flex bring our customers an unmatched depth and breadth of live, on demand and streaming entertainment, and we look forward to partnering with WarnerMedia to integrate the HBO Max app on our platforms alongside close to 200 other streaming services - all searchable with the award-winning Xfinity Voice Remote".

"AT&T is choosing to deny these loyal HBO customers access to the expanded catalog". We believe that if you're paying for HBO, you're entitled to the new programming through the method you're already using.

Prior to the May 27 launch, it was unclear what Comcast customers could expect.

The service is available as a native app on the ‌‌Apple TV‌‌ HD and ‌‌Apple TV‌‌ 4K, but second and third-generation ‌‌Apple TV‌‌ owners will need to AirPlay HBO Max content from an iOS device to the TV to watch.

However, if you want to subscribe to HBO Max through Amazon's Prime Video Channels portal, you still can't.

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