Amazon buys naming rights for NHL's new Seattle arena

Pablo Tucker
June 26, 2020

The 18,100-seat venue is undergoing a reconstruction and will be home to Seattle's new National Hockey League team and the WNBA's Seattle Storm, with a scheduled opening in Summer 2021.

We still don't know what the team will be called yet, but we do have a new name for NHL Seattle's new arena.

NHL Seattle and Oak View Group say Climate Pledge Arena will be the first sports and entertainment venue to eventually ban single-use plastics, to be phased out there by 2024, and commit to functional zero waste.

Furthermore, Tim Leiweke, the CEO of Oak View Group, the company behind the $1 billion construction project, told The Athletic Thursday the company is hoping to use a similar carbon-neutral plan on the other five arena. "It is not just about one arena; it's a platform for us to step up and heal our planet".

"We're calling it Climate Pledge Arena as a regular reminder of the importance of fighting climate change", Amazon founder and CEO Jeff Bezos said in a press release. We love that Amazon is using its naming rights for a cause we care deeply about.


Addressing its record of climate indifference, Amazon announced a $2 billion investment in sustainable efforts to reduce the company's massive carbon footprint earlier this week as part of the same climate-friendly PR blitz.

The greenest ice in the world using rainwater, refrigerants with zero greenhouse gas emissions and electric Zambonis.

The ice will be the greenest in the world.

"There are so many things I am proud about with this project".

The new arena is being built in downtown Seattle at the site of KeyArena, which has been undergoing a massive facelift since past year.


The Amazon Employees for Climate Justice saluted Bezos for the move at the time but said it wasn't enough.

The privately funded arena for the NHL's 32nd team apparently is a next step for Bezos's conscience. In a statement, they wrote, "We applaud Jeff Bezos' philanthropy, but one hand can not give what the other is taking away".

Opened in 1962 for the Century 21 Exposition as the Washington State Pavilion, the building was renamed the Coliseum in 1964.

The facility, now called the New Arena at Seattle Center but formerly known as KeyArena, was the home of the Seattle SuperSonics NBA team, and is the home of the Seattle Storm WNBA team, which temporarily relocated to University of Washington's arena. The team's ownership began an $800 million renovation of the facility in 2018, but the project's cost has since reached $900 million. Ice will be made from water captured from the arena's roof, which was salvaged from the original KeyArena that this building is replacing. The facility likely won't reopen until June 2021.


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