Netflix to Cancel Dormant Subscriptions

Carla Harmon
May 22, 2020

In the very near future, subscribers who haven't been using the service in the past year will either receive an email asking whether they wish to continue paying the monthly bill, or a message will pop up within the app if you log in. If they don't respond, the subscription will be canceled.

Video streaming platform Netflix announced this Thursday that it will cancel the subscription of all accounts that have not been used for a year.

The unexpected move has illustrated just how much faith Netflix has on its loyal customer base.

The streaming service recorded more than 182 million subscribers by the end of March this year, being one of the greatest profiting companies during this COVID-19 pandemic period. And at the same time, by prodding customers who haven't watched anything in a long time, Netflix could successfully make them active viewers - and therefore more likely to stick around in the long run. After cancellation, Netflix will hold onto their account details, profiles, favourites, and viewing preferences for another 10 months, if they choose to return. If they don't confirm that they want to keep subscribing, Netflix will automatically cancel their subscription.

According to Netflix, a few hundred thousand people fit this criteria, which accounts for under half a percent of its overall userbase.

"In the meantime, we hope this new approach saves people some hard earned cash", Eddy Wu, director of Product Innovation at Netflix, said in a statement.

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