Facebook new CatchUp app aims to eliminate phone tag

Carla Harmon
May 28, 2020

Collab, as the app is called, comes from Facebook's New Product Experimentation group and is now invite-only on iOS.

Social networking giant Facebook has introduced a new app that will give competition to the popular video-sharing app TikTok.

New Facebook app 'CatchUp' wants to bring back the phone call

Facebook's New Product Experimentation (NPE) division, in its blog post, said that Collab aims at bringing together creators and fans to create, watch, and mix and match original videos, starting with music.

The app, which is still in beta, works by allowing users to record three separate short-form videos of them playing various instruments like drums or guitar or singing vocals. See who's available and effortlessly join one-on-one and group calls. You can also share yours or others' creations to Instagram, Facebook Stories, or any other platform. As per Nikki Shah, product lead, "Based on our studies, we found that one of the main reasons people don't call friends and family more frequently is that they don't know when they are available to talk or are anxious they may reach them at an inconvenient time". While there will be a second section called "Offline" which is quite self-explanatory.

While users have to download the app, it's not necessary for them to have an existing Facebook account or an account with companies that are owned by Facebook. And lastly, there will be a list of contacts who are not on the platform and users will get the option to invite them to the platform.

Facebook's NPE team in the note also states that the Collab app created to help people "unlock creative superpowers" amid the coronavirus lockdown. The new group calling app allows users to engage in the group calling with up to 8 members.

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