Facebook launches Collab, a video collaboration app for locked-down musicians

Ross Houston
May 31, 2020

The app will allow users to view these events with "Expert commentators" which will include personalities, such as journalists, current or former athletes, or aspiring "fan-analysts".

On Collab, when you create a video and then publish it, others can watch and create further videos with them.

Facebook NPE Team
Facebook NPE Team

They will also post interactive polls and questions for the people who are watching that event.

The app was created to enable fans to split their attention between the event and their phones, and Gaudi said this is done with Moments, or short-lived digital opportunities for them to connect when something memorable or interesting occurs during the event.

The app will allow friends or strangers to collaborating to create a song together, or a user can provide all three clips themselves. You will be able to make comments, but it won't be you making the content. Fans receive a notification whenever a Moment is created for the event. Facebook calls these "moments" and says that they will occur whenever the Venue host thinks that something particularly memorable or interesting is happening during the event. "No musical experience is required", said the NPE Teams, from Facebook in a blogpost. Venue will debut in partnership with NASCAR in Supermarket Heroes 500 race tomorrow.

The app, dubbed Venue, comes as fans increasingly watch games while holding a mobile device, or second screen, where they engage on platforms devoted to things like social media and sports betting. Passionate fans are constantly seeking better ways to engage with other fans and experts around their favorite events. To begin with, the Venue will focus on live streams of sports events.

NASCAR is among the first major sports to return to events in the USA despite lacking that ability to host a live audience. NASCAR has been one of the first sports to return to live action in the wake of the ongoing COVID-19 pandemic.

Each venue will offer a unique take on the race and fans can easily join multiple to get different takes on the race. "NASCAR was built on innovation, and we couldn't be more excited to help a great partner like Facebook's New Product Experimentation team innovate around new platforms.", said Tim Clark, SVP and Chief Digital Officer, NASCAR.

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