Apple acquires Canadian machine learning startup Inductiv

Andrew Cummings
May 30, 2020

Inductiv was founded by a trio of professors from Stanford University, the University of Waterloo, and the University of Wisconsin, Madison.

Mashable suggested that Apple may now be looking at ways to make Siri a stronger competitor to other popular virtual assistants on the market, such as Alexa and Google Assistant.

Inductiv has developed a technology that can detect and eliminate errors in large amounts of data.


Inductiv's technology may be used to clean data collated from users, which can improve Apple's machine learning capabilities and deliver better voice recognition through Siri. This could help Apple improve the back-end speech data and queries powering Siri-so yes, the AI voice assistant is getting its own AI helper.

Apple has purchased several AI and machine learning related companies over the past few years including Voysis, Xnor.ai, Turi, Perceptio, Tuplejump, and more.

Apple confirmed the purchase with one of its typical acquisition statements: "Apple buys smaller technology companies from time to time and we generally do not discuss our goal or plans".


As with every other acquisition, Apple didn't share any reasoning behind its acquisition of Inductiv.

The startup's employees recently updated their LinkedIn profiles to state that they are now working for Apple Inc., and that they have begun working for Cupertino in April or May.

The engineering team from Inductiv has joined Apple "in recent weeks" to work on several different projects including Siri, machine learning, and data science.


The updates show that Siri has become more than just a voice-activated assistant, but a layer of AI that lives in Apple's software and serves as the thread between its many products, from the iPhone to the Mac and Apple Watch. This new acquisition adds to the growing list of startups acquired by Apple in recent years.

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