Amazon launches food delivery service 'Amazon Food' in India

Andrew Cummings
May 22, 2020

A report by Tech Crunch in 2019 had suggested that Amazon had been testing its food delivery service for quite some time in Bangalore.

Hundreds of restaurants and cloud kitchens including the Adigas, Khichdi Experiment, and Behrouz Biryani are live on Amazon in a few of the pin codes in Bengaluru. "We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience", the statement further noted.

But, as of now, the service is only available in the Indian state of Jharkhand. Amazon has also partnered with 5-star hotel chains like Radisson and Marriott to bring food from their gourmet restaurants like Shao, Melange, Saffron, WBC and M café to customers.

The orders can be placed through the Amazon app but the option will now be visible to customers in the live pin codes.

Amazon already has a strong presence in India with its e-commerce business and the food delivery services would only add an attractive option for the company that has been investing heavily in the country.

Sources told Reuters past year that the Seattle-based company was planning to enter the highly competitive business in India, but the move was delayed as the company tried to sort out logistical issues.

The entry of Amazon into food delivery makes it a very interesting scenario as it has got the financial muscle and technology depth to battle with the existing players in the market.
However, the nationwide lockdown (which started March 25) and the resulting impact on the business of restaurants has forced Zomato and Swiggy to restructure their business. In a blog post last week, Zomato Founder and CEO Deepinder Goyal had said multiple aspects of the company's business have changed dramatically over the last couple of months and many of these changes are expected to be permanent.

To help contain the spread of the virus, Swiggy is constantly educating its delivery partners on WHO's best hygiene practices and providing them with masks and sanitizers.

Amazon is joining India's online food delivery market just as top local players Swiggy and Zomato reduce their workforce to steer through the coronavirus pandemic and months after Uber Eats' exit from the nation.

Swiggy has additionally scaled down its cloud kitchen operations and some other adjacent businesses.

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