How Amazon Will Be Bringing Cancelled Festival Movies Into Homes

Carla Harmon
April 3, 2020

Officially titled Prime Video presents the SXSW 2020 Film Festival Collection, the event offers filmmakers in the 2020 SXSW Film Festival lineup an invitation to participate in this online film festival. Those that are selected will earn a screening fee for their film being available to stream over the 10-day period. The online event will run for 10 days in late April and will be free to the public, with or without an Amazon Prime membership. The "online film festival" will showcase the films for free for all viewers, even those without a Prime subscription.

When the March SXSW Film Festival was canceled earlier this month, event-goers and filmmakers were, understandably, crushed.

'Ever since SXSW was canceled by the City of Austin, we've been focused on how we could help the incredible films and filmmakers in the SXSW 2020 Film Festival lineup, ' said Janet Pierson, director of film at SXSW.

SXSW alum Jay Duplass said in a statement, "These are unprecedented times, and it's going to take unprecedented solutions to carry on and celebrate these great films and the people who worked so hard to make them". But the films which have already tied up with the rivals of Amazon Prime are likely to forgo the festival.

Filmmakers forced to scrap appearances at the canceled SXSW festival are taking their projects to the web for a new series of films. According to an announcement on Thursday, the SXSW organizers have tied-up with Amazon to stream a collection of movies from that list on Prime Videos. Many filmmakers hope to premiere movies at SXSW in chances of landing deals and otherwise getting exposure for their work - this gives them a second chance, and one with a wider potential audience at that.

As the novel coronavirus spread in the United States, South by Southwest was among the first major events to be called off; the decision came after Austin Mayor Steve Adler declared a local disaster.

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