Coronavirus pushes Amazon to delay Prime Day shopping event

Andrew Cummings
April 5, 2020

Free trials allow anybody to access the reductions, while the deals are for Amazon Prime members. Since its launch in 2015, Prime Day has always occurred in mid-July.

The report says the delay will leave Amazon with five million extra devices, like the voice-controlled Echo speakers, that it may now be forced to sell at a discount.

Amazon didn't immediately respond to a request for comment.


The Indian Express is now on Telegram. Amazon said last month it would hire 100,000 employees to bolster warehouse and delivery staff amid a surge in shopping demand from Americans stocking up on supplies. However, according to a report from Reuters and Business Insider, this year's event could be delayed.

Amazon (AMZN) declined to comment.

"We probably have to promote sooner, which will be hard if we're capacity constrained", Amazon general counsel David Zapolsky is quoted as saying in the notes. His notes from a daily meeting estimate an impact $300 million at worst, but they also mention that a $100 million hit is more likely.


News of the delayed Prime Day comes as Amazon has been engulfed in controversy due to its handling of COVID-19. The nature of Amazon's conversations with the test makers and the exact help they could provide was unclear.

"We're looking at lower performing sites for social distancing and taking action to hold them accountable", the notes said. The company said earlier this week it will audit whether workers are keeping apart by using machine learning software that analyzes building camera feeds.

If accurate, the scoop suggests that Amazon is aware of how important it is to keep infected workers out of its warehouses, whether or not recent protests influenced its thinking. That strategy is now in danger, the notes said, as well as Amazon has actually drifted the suggestion of supplying precautionary health and wellness steps to those dealing with building. "Some construction companies are showing reluctance to go forward". The notes specified AWS revenue in France as a risk.


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