Unacast Tracking US Citizens' Social Distancing 03/25/2020

Yolanda Curtis
March 26, 2020

The District of Columbia, Alaska and Nevada have cut travel the most, according to the data.

To calculate a state or county's grade on the scoreboard, Unacast used real-time location data from tens of millions of mobile phones and calculated the average distance being traveled now compared with before the coronavirus outbreak.


How seriously are San Antonians and Texans - both groups known for their fierce independence - heeding government recommendations to keep social distance? Each state and county is given a letter grade.

Congratulations are in order for the Land of Lincoln, as the state gets an "A" when it comes to social distancing. At the time of the data collection, the state had 474 confirmed cases of COVID-19.


As the virus continues to spread, counties and local governments have begun issuing stronger social-distancing policies. San Juan Basin Public Health also issued a stay-at-home advisory Monday for La Plata and Archuleta counties shortly after the first positive case in the region was reported. Boone and Lee Counties both received a "C" for a 29 and 33% drop in distance traveled. An "A" grade means Ohioans have decreased our total distance travelled by over 40%.

While it's unknown if Unacast's graphs account for this, it's quite likely that rural areas are going to see more travel (and a lower grade) for a fairly mundane reason - everything, including the essential services that we all need to access once in a while, is usually a lot farther away from home. A new interactive tool developed and launched Tuesday by Unacast, a New York City and Norway-based company that analyzes human mobility data, shows us exactly that. Unacast uses anonymous device location data, map data and intelligence for clients in retail, tourism, real estate, transportation and marketing industries. Yes, companies have your data.


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