LeBron James' camp responds to lawsuit from youth organization over slogan

Ross Houston
February 22, 2020

James shared an Instagram post that featured the phrase right after the incident.

Game Plan says the non-profit used the slogan before James' company did and received a trademark for it in 2018 and used it since 2016.

The group, per the report, was awarded the trademark for the phrase with their logo on June 5, 2018. The organization insists LeBron first became aware of the "I Am More Than An Athlete" mantra in 2017 when Game Plan staffers wore shirts with the slogan to a Washington Wizards game against James' team at the time, the Cleveland Cavaliers.

LeBron James is one of the most famous athletes in the world and he has a ton of endeavors outside of the sports world.


Game Plan Inc., a youth development nonprofit, says it applied to trademark the phrase "I Am More Than An Athlete" in June 2016 and first used it on T-shirts at a Washington Wizards game on October 8, 2017, when they played James' former team, the Cleveland Cavaliers.

Since then, James has monetized the slogan with Nike, ESPN, and even a video game.

LeBron used the "I Am More Than An Athlete" as a response to Laura Ingraham to signify that they are not just basketball players and they will not "shut up and dribble" as the latter told them to do.

The youth group is seeking $33 million and injunctive relief, per the report, which would require others to stop using the phrase.


Game Plan Inc, an organization based in Bowie, Maryland, filed the $33million lawsuit on Tuesday against James' Uninterrupted media company along with Nike, Disney and Two-Take Interactive Software Inc for using the slogan.

However, James" company Uninterrupted called the suit "meritless'.

"The complaint filed by Game Plan today is meritless and contains numerous factual inaccuracies", Uninterrupted said on Thursday. "Uninterrupted owns prior rights in and to the More Than An Athlete trademark".


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