Samsung Plans to Set Up a Display Factory in India

Yolanda Curtis
January 21, 2020

For this, the company would be investing about $500 million which will be on top of the $700 million that it has already ploughed in its India operations. The company claims it to be the world's largest mobile manufacturing plant. According to the filling, Samsung Electronics will be providing the amount in loans and transfer a parcel of land in Noida for 92 crores to its display units.

After recently establishing a smart television manufacturing unit in India, the Korea-based technology giant Samsung has now decided to make smartphone displays in the country. The display facility will start with just smartphone displays with all the accompanying accessories and parts and will venture into the TV and laptop segment later on.

The new display plant will help Samsung Electronics secure local supplies of one of the most expensive parts of a smartphone, at a time when the tech giant is struggling to fend off competition from Chinese rivals.

Samsung is now trying to regain its stronghold in the Indian smartphone market after losing a major chunk of its market share to BBK Electronics' sub-brands OnePlus, Realme and Xiaomi. That should lower manufacturing costs of the smartphones though it could be too early to predict if that is going to have any bearing on the price of Samsung mobiles in the country.

A source close to the development told ET that although Samsung has planned to manufacture smartphone displays in the initial phases, the company is also looking to build displays for laptops and televisions.

According to a report by IDC, BBK Electronics, through its sub-brands, holds 40 per cent market share, while Samsung now holds 19.1 per cent market share in the Indian smartphone market. Second-ranked Samsung held an 18.9% share of the market, while Xiaomi led with 27.1%, the data show.

After all, the stakes are high considering that India happens to be the second-largest smartphone market in the world where about 500 million of the billion+ population using a smartphone.

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