Burger King to Test Meatless Impossible Pork "Croissan'wich" at 139 Locations

Pablo Tucker
January 8, 2020

The company unveiled the new product at the International Consumer Electronics Show in Las Vegas.

Impossible Pork ingredients: Water, soy protein concentrate, coconut oil, sunflower oil, natural flavors, and 2% or less of: methylcellulose, cultured dextrose, food starch modified, salt, yeast extract, soy leghemoglobin, mixed tocopherols (vitamin E), soy protein isolate, zinc gluconate, spice, sodium ascorbate (vitamin C), niacin, thiamine hydrochloride (vitamin B1), pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), vitamin B12. There is, however, a very similar nutritional profile and texture to real pork.

Regarding availability, Impossible Foods didn't offer a timeline for its new pork products.

The company tweaked the ingredients to mimic pork's springy texture and mild flavor.

"Impossible Foods cracked meat's molecular code - starting with ground beef, which is intrinsic to the American market". Impossible Pork is a ground meat that is gluten-free and plant based. Is Impossible Pork really better for you and better for the planet?

According to the company, Impossible Sausage will be launching at 139 Burger King locations in five test regions throughout the country. Impossible Foods is arguably the best known among the new batch of realistic meat-alternative companies, though it is joined by competitors like Beyond Meat.

"China is the world's largest and fastest-growing consumer of meat, so there's no way we can achieve our mission without introducing our products into China, which is a very high priority for us", said Pat Brown, founder and CEO of Impossible Foods.

Brown said ground pork is also critical to meeting the company's global expansion goals. In 2018, Hong Kong's Right Treat was the first to launch a vegan pork product in Asia. It plans to truly flawless the product before its release, as the goal is to impress even the most dedicated carnivores amongst us.

It is truly fascinating to see how Impossible Foods has once again taken over a tech show with mind-blowingly good food.
Burger King has publicly stated it does nothing to avoid cross-contamination with the real beef and sausage products it makes in its kitchens.

The company develops plant-based substitutes for meat. Impossible Foods ran short of burgers in the first half of the year thanks to the buzz from Burger King. That involved some intense scaling and a partnership with food-service company OSI Group - and as SFist noted last July, the Burger King deal meant that Impossible Foods had to let some of its smaller-scale restaurant clients fall by the wayside for a couple of months.

In the US, 2019 was a breakout year for plant-based meat.

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