Amazon Music Crosses 55 Million Subscribers Globally

Carla Harmon
January 24, 2020

Amazon has announced that its music streaming service, Amazon Music, has surpassed 55 million subscribers, with paid subscriptions to Amazon Music Unlimited growing by 50% over the past year. Note that in the U.S., U.K., and Germany, the company also offers ad-supported tier of Amazon Music.

Amazon Music kicks off 2020 by revealing the streaming service has reached more than 55 million customers globally, with subscriptions to Amazon Music Unlimited growing by more than 50% a year ago alone.

"Amazon doesn't talk numbers that much", Amazon Music head Steve Boom told the Financial Times.

Amazon Music has grown about 50 percent in Britain, Germany, Japan, and the United States during the past year, and is winning listeners in newer markets such as France, Italy, Mexico and Spain, according to the Seattle-based company.


Amazon Music HD - a "value-packed" streaming tier, as we called it in our five-star review - is now free for 90 days for new subscribers. "We felt like getting to this level of scale was something worth talking about".

Amazon now offers a number of streaming pricing tiers, having introduced Amazon Music HD In the second half of 2019, which costs existing Amazon Prime members $12.99 (US) / £12.99 (UK) a month and non-Prime members $14.99 / $14.99 a month. Still, the growth is impressive.

What's more, Amazon offers an array of subscription options, which can only serve to boost overall interest in the service.

Amazon Music Unlimited Single-Device Plan: $3.99 per month for access to 50 million songs on Fire TV or Echo devices.


That prediction was way off the mark: Amazon Music has 55 million active users overall, and while some are using the free tier, majority are paying subscribers.

Amazon Prime memberships costing $119 annually in the United States include access to a library of some two million songs and free, fast deliveries of online purchases.

The Family plan allows six family members to access Amazon Music Unlimited for $14.99/month, or $149/year for Prime members. These are customers who are paying for an Amazon Music Unlimited subscription, not trial or ad-supported accounts. In fact, its most successful offering is its premium Amazon Music Unlimited service.


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