This is the new Facebook logo - and why it’s changing

Andrew Cummings
November 5, 2019

Facebook, the corporate parent, owns Instagram and WhatsApp and Oculus and, yes, the social media service also named "Facebook".

"We're introducing a brand new firm emblem and additional distinguishing the Fb firm from the Fb app, which can maintain its personal branding".

Confused? You're not the only one.

Facebook's branding in apps like Instagram will become more pronounced with the new logo change. As per the company, this will be changed to just "Facebook" soon.

Zuckerberg's recent testimony before the House Financial Services Committee rekindled concerns about its data management and the company's new cryptocurrency project, Libra. In a separate blog post, Facebook CMO Antonio Lucio said: "This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences".

Which is all to say one thing: The logo you see above is exclusively meant to represent the corporate parent of Facebook, WhatsApp, and Instagram (among other divisions). The new capitalisation and typography format for its company name uses capital letters and a shifting colour scheme that highlights the dominant colours of the Instagram (purple) and WhatsApp (green) logos.

Now, with the 2020 elections approaching, Democrats especially are homing in on the conduct of the social media giant and its refusal to fact-check political ads and remove false ones.

Facebook has unveiled its new logo, an update created to distinguish products that come from Facebook.

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