Score Your Free Reusable Red Cup at Starbucks Today

Andrew Cummings
November 9, 2019

Alaska customers who carry either paper or reusable editions of this year's holiday cups can still enjoy priority boarding if they finish the drink before getting on the plane.

This week, the Seattle-based company shared its holiday coffee cups, a yearly tradition, and as usual the chain is eager to avoid any religious symbols or phrases, despite the calls of coffee-loving Evangelicals.

To develop this year's cups, Starbucks' designers drew inspiration from Christmas movies and songs, as well as previous iterations of the signature vessel.

The Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulee Latte, Chestnut Praline Latte and can't forget the Eggnog Latte.

Not all Starbucks locations offer the holiday cups, including those in the high-traffic Atlanta, Minneapolis, and San Francisco airports, because they are testing the coffee giant's compostable cups. "We wanted coming to Starbucks to be like uncovering a present".

A main illustrative element for three of the designs is typography, with whole letters playfully rotated for a musical quality.

For Starbucks, the seasonal offerings are a way to create buzz, give their fans what they want and boost sales.

All four cups use traditional colors, red and green, although that was a point of contention in the past. The closest it gets are the words "Merry Coffee" on two of the four designs, plus "We wish you a merry coffee", on a newly designed cup sleeve.

Additionally, the holiday cups will not be available at San Francisco, Atlanta, and Minneapolis-St. Polka dots cover the fourth design.

Starbucks is giving away a free reusable red cup to customers who buy a holiday beverage on Thursday.

Other reports by iNewsToday