Armed with deals & discounts, Alibaba eyes another record Singles' Day

Andrew Cummings
November 11, 2019

Livestreamers are also set to play a prominent role in product promotions this year, as Alibaba increasingly turns to online video influencers to increase engagement on its app.

"Singles" Day originated in China as an anti-Valentine's Day where single people sent each other gifts.

The sales reached 50 billion yuan in 12 minutes 49 seconds, previous year it took 26 minutes and three seconds.

Hangzhou: E-commerce giant Alibaba will kick off it's 24-hour shopping mega-event on Monday and is hoping to achieve another record "Singles" Day' sales this year.

Akin to Black Friday and Cyber Monday in the United States, Singles' Day, a shopping fest originally promoted by Alibaba Chairman and CEO Daniel Zhang in 2009, has since grown rapidly to become the world's biggest online sales event. It is now considered a significant event in the global retail calendar.

This year, more than 200,000 brands are participating, Alibaba said. Last year, an estimated 1 billion packages shipped as a result of "Singles Day" purchases, according to Reuters.

Daraz Group, owned by Alibaba Group Holdings Ltd, first brought 11.11 to South Asia past year and is gearing up again with celebrations in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal.

"Online shopping grew 16% in 2018 - that's eight times faster than in-store shopping", says Bryan, "NZ Post will also be investing significantly in the parcel network over the next three years to continue to meet this growth".

This time past year, NZ Post was delivering an average of nearly three parcels a second.

This year's Thanksgiving weekend will likely bring about another record in USA e-commerce history, but it won't come close to matching China's largest shopping extravaganza.

About 1.8 million Kiwis shopped online past year, spending a total of $4.2 billion, with a significant portion of this spending requiring items to be delivered.

More than 22,000 worldwide brands from over 78 countries and regions will participate in this year's 11.11 on Tmall Global, Alibaba's dedicated channel for cross-border e-commerce.

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