Prince Harry and Ed Sheeran tease new project

Henrietta Brewer
October 10, 2019

The video opens with Sheeran ringing a musical doorbell. The Duke of Sussex answers the door, saying, "Hey, mate!"

The Instagram clip is believed to be the first time senior royals have appeared in an advertisement.

Ed Sheeran and Prince Harry are teaming up for World Mental Health Day on Thursday, and in a the teaser clip of the interaction, which was shared on the Sussex Royal Instagram account, is, ahem, "Perfect".

William, Kate, Harry and Meghan rejoined forces to narrate a three-minute film for the National Health Service (NHS), encouraging Brits to look after their mental health.

However, a tell-tale pane of glass in the front door suggests it may belong to Ivy Cottage, a three-bedroom residence in the grounds of Kensington Palace, London, where Princess Eugenie has lived with her husband Jack Brooksbank for the past year. All over the country, millions of us face challenges to our mental health - at all ages - at all intensities, and for all sorts of reasons. We feel stressed, low, anxious and have trouble sleeping. "We think there's nothing to be done, nothing we can do about it".

Their voices were used in a TV advert promoting the NHS' Every Mind Matters campaign, which is looking to tackle Britain's mental health issues.

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