Juul halts sale of flavored products nationwide pending FDA review

Andrew Cummings
October 18, 2019

Ahead of the decision, Juul has voluntarily chose to remove all flavored pods - creme, mango, fruit, cucumber - from all retailers, including their online store, effectively immediately.

President Donald Trump has called for a ban on flavored e-cigarettes amid growing use among teens and the outbreak of a severe lung disease linked to vaping.

Fruit and dessert flavors, which the company was selling to people over 21 through its website, are no longer available in the USA pending a review by the Food and Drug Administration, Juul said. There had been reports earlier on for Juul being addictive to teenagers thanks to its flavoured nicotine pods.

The flavors affected by Juul's latest announcement-mango, crème, fruit, and cucumber-account for 10 percent of Juul's sales. They are also the most popular flavours among teens.

The leading American maker of electronic cigarettes, Juul Labs, announced Thursday it is suspending sales of some flavored vaping products in the United States, as the USA government prepares a nationwide ban. Research has shown that the sweet flavors of some e-cig pods make vaping more appealing to kids who might otherwise be turned off by tobacco.

The plan prompted some e-cigarette companies to look into legal challenges to such a ban, according to The New York Times. Juul will continue selling its most popular vaping flavours: mint and menthol.

From now until it receives approval to sell the products - or doesn't - the San Francisco-based company will only sell its tobacco and menthol pods.

In September, the company previously swore to stop all print, broadcast and digital advertisements in the US, including its "Make the Switch" campaign promoting Juul as a healthier alternative to traditional cigarettes, a claim that the Food and Drug Administration said was illegal.

"Juul's new chief executive, K.C. Crosthwaite, a veteran of Marlboro maker Altria Group Inc, said in a statement Thursday that the company needs to "[earn] the trust of society", by co-operating with regulators and policymakers.

But the announcement doesn't necessarily mean the permanent end of Juul's flavors.

Although the CDC has yet to identify what in e-cigarettes is causing the health problem, they have advised Americans so stop using vaping products, particularly those containing THC, as their investigation continues. About 25% of high school seniors reported recent e-cigarette use in a health survey this year, up from 11% in 2017.

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