Instagram removing its 'Following' activity tab

Yolanda Curtis
October 8, 2019

Recently, Instagram has also rolled out a new mode called "Restrict" globally that will let users stop people who bully them via offensive posts or abusive comments.

The problem with people being unaware that the Following tab existed in the first place is twofold: the first part, obviously, is that a feature that goes unutilized by the majority of users probably isn't worth keeping around. The company confirmed the change to BuzzFeed News, explaining that the menubar's heart icon, which brings you to a page for the "Following" and "You" feeds, will now only display your own activity. I liken the following tab to that of stalking your ex's profile - more often than not, you're going to come across something you didn't want to see and leave feeling even more dissatisfied. Vishal Shah, Instagram's head of product, told BuzzFeed many people are surprised when they discover people can see their activity, a small reason for the move.

"Social media giant Instagram is removing a feature from its app which has been described by some as "creepy" and stalker-like".

Shah said that the tab was rarely clicked on by the average Instagram user, adding that the platform is removing the feature in order to present a more simplistic interface. The feature surfaces accounts it thinks you might be interested in without showing other people's activities.

Instagram did not immediately respond to Gizmodo's request for comment.

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