Netflix lands streaming rights to Seinfeld

Carla Harmon
September 16, 2019

The "Seinfeld" deal shows that Netflix still has options to acquire popular library content even as Disney and AT&T Inc's WarnerMedia pull back their most popular content to focus on their own streaming services.

Landing "Seinfeld " is a major comeback statement for Netflix, which recently lost the streaming rights to "The Office " and "Friends " to the media conglomerates that own those shows.

Netflix and Sony Pictures Television confirmed on Monday that they had reached a streaming-exclusivity deal for one of the most popular TV series in the world: Seinfeld.

Netflix will be the exclusive global streaming home to the sitcom. "Now, 30 years after its premiere, "Seinfeld' remains center stage". The company announced in June that "The Office" would be leaving Netflix for NBCUniversal's upcoming streaming service in 2021.

The series is now available on Hulu, but will move to Netflix when the deal expires in 2021.

"'Seinfeld' is the television comedy that all television comedy is measured against", Netflix Chief Content Officer Ted Sarandos said. Hulu paid $150 million for the USA rights to the series back in 2016, while Amazon Prime now have rights around the world. Both of those five-year deals were for streaming rights in the USA only.

Ted Sarandos, Netflix's chief content officer, called the show "as fresh and amusing as ever" and announced that it would available in 4K for the first time. Stealing the show away from its competitors likely made this deal all the more attractive to Netflix. "We're thrilled to be partnering with Netflix to bring this beloved series to current fans and new audiences around the globe".

Other programmes still up for grabs include "The Big Bang Theory" and "Two and a Half Men", but WarnerMedia's HBO Max may have the inside track to nab those shows.

This deal is different than the deals for "The Office" or "Friends" because it gives Netflix global rights.

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