Facebook launches Dating in U.S.; MTCH, IAC lower

Cheryl Sanders
September 5, 2019

And after looking into how Facebook Dating works, I have to admit I'm pretty intrigued.

Like some dating services, individuals can set preferences for matches based on factors including distance, age, religion and height.

To prevent unwanted messages, photos and spam, Facebook Dating lets you message someone just once unless you get a response.

Facebook Dating won't suggest your friends as people you might want to date. Users can't be matched with one of their Facebook friends simply by listing them as a "secret crush"- an effort to avoid embarrassing or awkward connections.

Facebook Dating launched in the US on Thursday and gives users the chance to "make it easier to find love through what you like", including interests, events and groups, according to a press release from the tech giant.

Just be 18 or older and download the most recent version of Facebook and sign up.

The social giant announced Thursday that it is launching its nascent dating service in the USA -a feature that's been tested in 19 other countries since it was unveiled in May 2018. Once you are done with the profile, you will be suggested to others who have also opted in. If your Secret Crush isn't a Dating user or doesn't add you to their list, Facebook says no one will ever know you were interested in them.

Apart from the US, Facebook Dating is now available in more countries across the world. If you are interested, simply drop a comment on their profile or tap the "Like" button to let them know. Dating activity won't be shared back to your regular news feed, and indeed there's no indication that you're using Dating on the normal Facebook site. (These options require you to intentionally activate them.) It will also be linked with Instagram, so you can add up to 36 of profile pictures from the photo-sharing app to your Facebook Dating profile.

Since the quality of your matches will depend on what information you've shared, Facebook is including support for opting into Events and Groups.

This undated product image provide by Facebook shows screenshots of Facebook Dating, a mobile-only matchmaking service. When you choose to see these people, you will also be visible to them.

"Facebook Dating isn't about swiping or having to wait for someone to like you to get a first chance at reaching out", the company said in its announcement. People using Facebook Dating can share details of their upcoming date and/or live location with someone they trust via Messenger. Those lines began to blur in early 2018 as Facebook executives demanded Instagram help spur growth through product changes that would drive more users to Facebook's core app from Instagram. Data from a user's dating profile, for example, won't be used for targeted advertising, Sharp said.

To help people meet offline and share interests, Facebook's dating app will also push other Facebook features, such as its events and groups.

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