CA Bill Passes Allowing College Athletes to Profit from Endorsements

Andrew Cummings
September 11, 2019

The bill would make it legal for college athletes to make profits from sponsorship deals without the risk of losing scholarships.

The 29-11 vote late Tuesday sends the bill back to the state Assembly for final approval over strident Republican opposition.

Supporters say the bill will help tenants stay in their homes while the state rushes to build new housing to meet the state's outsized demand.

CA Bill Passes Allowing College Athletes to Profit from Endorsements

Gov. Gavin Newsom now has 30 days to either kill the bill or sign it into law. However, amendments sent it back to the Senate where it now awaits approval.

Last week, LA Lakers superstar LeBron James, who did not attend college, expressed his support of the bill before it was provisionally passed.

Additionally, politician Bernie Sanders chimed in with his support for the bill.


In a June letter, NCAA President Mark Emmert had asked California legislators to defer thought of the bill while a NCAA working gathering investigation of unprofessional quality arrangements is progressing.

The California State Assembly has unanimously passed Senate Bill 206, formerly known as the Fair Pay To Play Act, prior to the scheduled end of the California legislative session on Friday, September 13.

The debate over NCAA amateurism and the money that the NCAA and schools generate through college athletic programs has raged on for years.


The measure - which would go into effect on January 1, 2023, if passed - sets up an expected confrontation with the NCAA and the Pac-12 Conference, which has four of its member schools in California.

The invoice would permit college or university athletes employ the service of brokers and be paid out for the use of their identify, image or likeness.

With the proposal giving athletes the ability to control profits on their name, it brings in the question of recruiting.


Language in the bill specifically restricts California universities from limiting their student-athletes from signing with agents or sponsors.

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