Prime Day 2019: Everything You Need to Know

Yolanda Curtis
July 12, 2019

Under heightened pressure from traditional retailers like Walmart, Amazon expanded free next-day delivery for more than 10 million products for Prime members. The Prime Day dates are the same in Australia, however we get an extra 17 hours on the Global Store - giving us 65 hours of Prime Day deals. In an email press release sent, Amazon revealed that Prime Day 2019 will take place on July 15 and July 16.

And this year will be the longest Prime Day event ever, running for 48 hours - up from 36 hours last year.

Initially sparked by Amazon five years ago, "Black Friday in July" refers to the wave of sales that now crop up around Prime Day both from the retail giant and competing retailers hoping to gain a portion of consumers' spend that led to over $4 billion in sales on Amazon last year.

If you aren't already a member, you can sign up now for $12.99 a month or $119 a year. Alexa will provide Prime members with the latest deals. 3Doodler, for example, will offer its Create+ Pen Set for $64.99 ($79.99 regular), its Start Essentials Pen Set for $39.99 ($49.99 regular), the Create Pen for $49.99 and Star Trek Pen for $49.99 ($68.95 regular). But, more importantly, Amazon uses the savings event to spotlight its own products and hook new members on Prime, a subscription program that more than 100 million people around the world count on as an indispensable part of their shopping lives. For more information about eBay's Best Price Guarantee, head here.

Amazon app: If you'll be out and about on Prime Day, download Amazon's mobile apps, log in, and you'll be ready to shop wherever you are. Be sure to prepare your credit cards accordingly, and should you be on the fence of joining Prime, let this be the wake-up call you need.

Among other discounts expected are considerable markdowns on all Amazon Alexa-enabled devices, with further offers and new product launches to be revealed in the run-up to the event. And when the big day does kick off, check back here for the best phone deals (along with the best Prime Day deals on smart home gadgets and headphones and speakers, and plenty of other categories).

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