Apple Hasn’t Given Up on Self-Driving Cars Just Yet

Yolanda Curtis
June 30, 2019

The company offered a self-driving shuttle service in Arlington, Texas, that transported customers on a fixed route to AT&T stadium.

It has been rumored for at least three years that Apple is secretly working on an electric, self-driving vehicle that could hit the road in the early 2020s. It is usual in Silicon Valley for the larger companies to acquire struggling startups to hire the engineers and this movie is called acqui-hire in the industry. Its tryst with self-driving cars dates back to 2014 when it began working on Project Titan with more than 1000 employees working on developing electric vehicle at a secret location near its Cupertino headquarters. Apple has been producing autonomous vehicles and is now testing Lexus SUVs in California with a driver behind the wheel for safety, CNBC reported.

Self-driving auto startup is shutting down and laying off 90 employees by the end of June, reports the San Francisco Chronicle.

Apple's acquisition confirms that work on the Apple Car project is still underway. The startup applies deep learning technology to vehicles in order to understand and avoid objects on the road.

With some $77 million in funding successfully raised, the startup was at one point worth $200 million. The opportunity was grabbed by Apple and bought the company to boost the development of its self-driving vehicle system. In the process, Apple has brought former Tesla Inc engineering chief Doug Field to supervise the operation which includes more than 5000 workers.

However, earlier this year there was news of Apple laying off 200 employees from its ambitious Project Titan. As of March 2018, Apple had 45 registered autonomous test vehicles with the Department of Motor Vehicles in California.

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