McDonald's flips its 'M' logo to honour International Women's Day

Andrew Cummings
March 8, 2018

Several brands, including Old Navy and Barbie, have debuted products to honour International Women's Day.

The restaurant chain will also mark the occasion at another 100 U.S. locations, where McDonald's employees will wear special hats and shirts.

In an innovative initiative, multinational fast food chain McDonald's has made a decision to flip its "hallmark golden arches" on the occasion of International Women's Day on March 8.

The logo is being flipped in "celebration of women everywhere", a McDonald's representative told Business Insider.

With most of those issues still persisting around the world, the celebration of International Women's Day raises awareness about them and gives them more importance.

Upside-down arches will replace right-side up arches for the first time in brand history to honor the "extraordinary accomplishments of women everywhere", Lewis said, according to CNN.

"International Women's day is a flawless opportunity for brands to talk about their commitment to empowerment", said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management.

If you drove by the McDonald's in Lynwood, California Wednesday morning, you may have done a double take because the fast food restaurant's iconic golden arches were flipped upside down.

"It's a flawless venue to get out there and enhance your brand perception", he said.

Brands may also be eager to replicate the success of others, Calkins said.

The Gender Pay Gap still exists in the United Kingdom where women earn up to 14% less than men.

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