Nest rejoins Google to help Assistant take on Alexa

Yolanda Curtis
February 8, 2018

According to Nest, its team has already been working closely with the Google Hardware team, so the transition won't be an entirely unfamiliar one.

Nest was acquired by Google in January 2014 and now sits under Alphabet, parent company to both Google and Nest. Nest, for its part, saw its hardware portfolio double a year ago.

Wednesday's move also calls into question Alphabet's broader strategy of creating a bunch of different tech companies in hopes of stumbling onto a new growth area outside of Google's core advertising business. Other Bets continue to lose money and have failed to generate significant revenue. Sources close to Access have told Business Insider that many think Alphabet will want to sell Access to a third party or fold it back into Google.

Since Nest joined Google four years ago, the team has experienced incredible momentum.

Nest in particular has been on an upward trajectory over the past year, as it sold more hardware in 2017 than it did in 2015 and 2016 combined.

For what it's worth, the company says the goal is "to create a more thoughtful home, one that takes care of the people inside it and the world around it". Here you'll find the latest product reviews, news, and how-tos to help you connect your surroundings to the internet in the smartest way possible.

Google's hardware head Rick Osterloh and Nest CEO Marwan Fawaz made a joint announcement on Google's blog today, stating that moving the Nest team into Google's hardware group will combine the two teams's products and service to help create smart homes, with Google Assistant running things inside. It's unclear at this time if future products from Nest will retain their current branding or adopt Google's, but I wouldn't be surprised in the least if the latter ends up happening.

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