Mercedes Benz India reports record sales

Cheryl Sanders
July 8, 2017

In January-June, the company sold record 7,171 units, a growth of 8.7 per cent over 6,597 units sold in the same period of previous year. The E-class emerged as the highest selling model for the German luxury carmaker in the first half of 2017, followed by the C-class. This is the brand's highest ever half-yearly (H1) volume (January-June 2016: 6,597 units). Autocar Professional had estimated the same total in a news report yesterday.

"We ended 1H with a new best ever month in June, further extending our lead in the premium segment with market share of 2.3 per cent", he said. The demand for the long wheel base E-Class in particular has contributed immensely to the company's volumes during the period under review, Folger said. Having set the sales momentum in Q1 2017, they are glad to better themselves with an impressive Q2 sales performance, which grew by a robust 18%.

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Roland Folger, MD & CEO of Mercedes-Benz India said that "We are confident of our leadership in the market by sustaining this growth story in the remaining quarters as well".

The much-awaited final launch for this year would be the locally-assembled E-Class "plug-in-hybrid", slated for the third quarter, and is expected to be the main driver for MBM's race to achieve another record year in 2017.

The double digit growth for both BMW India and Mercedes Benz is a major shot in the arm for the fledgling Indian luxury auto market, which registered its first ever decline in 2016 pulled down by demonetisation, supreme court ban on bigger diesel vehicle in national capital region and levy of extra cess on premium vehicles.

Vikram Pawah, the recently appointed president of BMW Group India, said BMW is the fastest growing luxury vehicle brand in the country but its primary goal is to grow the size of the luxury auto market in India.

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