Facebook drops Oculus Rift prices for limited time

Yolanda Curtis
July 10, 2017

In a blog post, the company said it is reducing the cost of its Rift VR headset and Touch controllers to a package deal of $399 for the next six weeks.

Oculus cut its price once before this year, dropping it from $798 to $598 in March.


As part of its Summer of Rift, a celebration of the VR community, Oculus has dropped the price of the Oculus Rift & the Touch controller even further to £399 (for a limited time).

Oculus' vice president of content Jason Rubin said the latest sale is aimed at people who "may have been sitting on the sideline because of price", according to The Verge. Oculus, the company acquired by Facebook Inc.in 2014 for US$3 billion, is taking steps to discover if the price has been the bottleneck for the device to become the bestseller in the bunch.


It's not enough to pioneer a market so brimming with world-changing potential as virtual reality to ensure long-term domination, steady profits and continuously rising sales.

Following stiff competition from HTC's rival Vive platform and Sony's low-priced PlayStation VR, Oculus has been on a major PR offensive. HTC Vive is the most expensive still as it is packed with advanced technologies. The claim has not happened yet which they suspect that the top-of-the-line price is to blame. You certainly won't be short of things to do and play inside the virtual reality experience.


Other reports by iNewsToday

FOLLOW OUR NEWSPAPER