She's only 5, but Beckham daughter gets brand protection

Andrew Cummings
April 13, 2017

The former Spice Girl turned high fashion entrepreneur has lodged "Harper Beckham" with intellectual property authorities in Britain and Europe, protecting the youngster's naming rights on goods from dolls to deodorant.

The Beckham couple trademarked their names years ago, with David first registering his in 2000, followed by Victoria doing so in 2002, when she embarked on a solo music career.

Harper Beckham is only five years old but her name is already a trademark for use in a range of many commercial products and campaigns like make-up, toys and clothing.

Brooklyn, 18, and Romeo, 14, Cruz, 12, and Harper, 5 have all had the trademark treatment. This legal actions will protect Harper in the future, even in the entertainment industry.

Oliver Bray, a partner at worldwide law firm RPC, said that trademarking a name is usually reserved for those who were already celebrities, but described the move as "savvy".

"It normally happens when your career is getting going and a lawyer says, "Let's get some protection in place", he said.

'As opposed to the future-proofing which is what Victoria Beckham has done with her children. "It may be a sign of the time with social media and the whole way in which celebrities are exploited".

Meanwhile brand expert Nigel Currie adds: 'Obviously the Beckham name is worth something and they don't want someone trading off it and using it to create their own brand'. How about a Christmas tree decoration or perhaps a pencil sharpener? Who knows, maybe Harper wish to replicate her mother's career as a performer.

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